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ABOUT C4
As a Company
HOW WE STARTED
Over a decade ago, I, Keith Henderson, began traveling to China and Vietnam while working for a major footwear company. During this period, I gained insights into the intricacies of product development, sourcing, and the operations of overseas factories.
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In 2015, I had the opportunity to open a satellite office in Fujian, China. This move not only enhanced my network but also provided me with the chance to cultivate the relationships necessary for building a robust product sourcing company. It also offered insights into the mindset and workings of manufacturers. Since then, we have expanded our office to include seven employees, with our overseas team operating out of Shenzhen and our US team based in New Hampshire.
Since starting C4 Sourcing, we have collaborated with Fortune 500 companies such as Hertz and Enterprise, as well as assisted numerous small businesses in enhancing their product lines through effective product sourcing and development.
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The ever-changing landscape of overseas product sourcing and continuously adapting to new client needs keep us on our toes. My favorite aspect of this job is witnessing an idea evolve all the way into launching the product to market.
I would love to engage in further conversation with you to learn more about your business and how we can assist with your product sourcing needs.
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SOME PERSONAL NOTES
ABOUT THE FOUNDER
My name is Keith Henderson, and I grew up in a town just outside of Nashville, Tennessee. I graduated from the University of Tennessee, proudly bleeding orange (go Vols!). Since then, my journey has taken me to various places, from NYC to China, Vietnam, Denver, Boston, and now I call New Hampshire home. I continue to split my time between the USA and Asia.
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My greatest passion is travel, but I also find joy in fishing, football, rugby, skiing, and essentially anything else outdoors.
Reasons
WHY WE STARTED
C4 Sourcing was founded in response to the growing demand for businesses, both large and small, to have a trustworthy partner for overseas product development and sourcing.
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During the pandemic, when travel was restricted, it became crucial to have a reliable, experienced product sourcing team based in China.
We recognize that your product is a cornerstone of your business, and it's imperative that it reflects the essence of your company. Ensuring high-quality product sourcing is at the heart of what we do.
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After witnessing factories cutting corners and hearing distressing stories from businesses about their overseas sourcing challenges, we were motivated to be the positive change in the product sourcing industry.
At C4 Sourcing, we aspire to be an indispensable part of your team, contributing to the growth and success of your business through effective and reliable product sourcing.
